If the fire at Notre Dame cathedral had happened 20 or 50 years ago, France’s luxury fashion houses would surely have rushed to support its reconstruction as quickly as they did in 2019. But more than a century after Coco Chanel sold her first hat, the titans of luxury have even more reason to ensure Notre Dame recovers. Notre Dame is associated with heritage and beauty, values that resonate within the luxury industry. A restored Notre Dame will be no different (though fashion shows may not be allowed). When Notre Dame is finally rebuilt, donors will rightly be credited with rescuing a symbol of the city.

Source: Washington Post April 20, 2019 08:05 UTC