In volatile times, sometimes the best path forward is to take separate paths entirely. That seems to be the conclusion reached by Gap Inc., which announced on Thursday that it is splitting into two publicly traded companies: Old Navy, and a new company (yet to be named) that will comprise its remaining brands, including Gap, Banana Republic, Athleta, Intermix and Hill City. Given the company’s struggle to revive sales at Gap, its flagship brand, that appears to be a wise decision.
Source: Wall Street Journal February 28, 2019 23:26 UTC