Under AfCFTA, founders and senior executives are no longer assessed only by those who know them personally. In this environment, founder visibility plays a decisive role in shaping leadership credibility. When done correctly, founder visibility enhances corporate credibility without overshadowing the business. Leadership Visibility and Due DiligenceDuring due diligence, leadership visibility becomes particularly important. For African SMEs navigating AfCFTA, founder visibility is not about personal recognition.

Source: News Business Ethiopia February 26, 2026 04:04 UTC