BENGALURU: FirstCry founder Supam Maheshwari is one of the only entrepreneurs in the online retail space who was also running a business during the 1999-2000 dotcom bubble, which has perhaps helped him chart a different course from his peers. He started his first company, elearning startup Brainvisa Technologies, in March 2000 which raised Rs3 crore from Infinity Ventures 3-4 months before the dotcom bubble burst.The business started as a customer facing online test preparation play but had to pivot to a business-to-business model. Importance of cash, running a business in a cost-efficient way and building that culture internally is very important,” said Maheshwari about his Brainvisa experience. And in 2012, he also launched a logistics business to fulfil its own orders. “He does not think theoretically and gets stuck to a particular notion of strategy, which is what most startups do.”

Source: Economic Times October 17, 2016 03:11 UTC