https://www.facebook.com/helperase/videos/597910080649593/ERASE Child Trafficking uses Facebook Live regularly, including this video marking Human Trafficking Awareness Day. The benefits of using video on social media are well-known, and the continued emergence of powerful WiFi and lightning-fast mobile devices will continue to make video increasingly critical. One of the biggest continuing challenges that nonprofits using live video face is the perception that 'nobody is watching.' In fact, there's significant reasons why people would not click that 'like' button on a nonprofit's video. https://www.facebook.com/capitalareaunitedway/videos/1563252057022456/The Capital Area United Way in Baton Rouge, La., used Facebook Live to discuss flood relief efforts in the summer of 2017.

Source: Forbes March 11, 2019 21:00 UTC