Market capitalism is all about choice, and choice is all about me. In the pre-digital world access was the limiting dimension of choice. There's a body of evidence suggesting an overabundance of choice makes us anxious and mistrustful. Our brains have heuristics for making choices, many of them probably genetically coded. A world where there's always another possible choice trains us to mistrust that basic process.
Source: Huffington Post September 22, 2016 19:30 UTC