Back in 1999, Sean Combs--known as Puff Daddy at the time--appeared on the cover of the first-ever Celebrity 100 issue. Nearly two decades later, that sort of in-your-face marketing has paid off: Combs, now better known as Diddy, tops this year's Celebrity 100 list with pretax earnings of $130 million, a career best. “When we started Sean John, it was my dream to build it into an aspirational brand for the young consumer,” said Diddy at the time of the deal. “Our new partnership ... provides us the opportunity to reach the Millennial customer on a global level.”Diddy's Sean John windfall pushed him past listmates including Beyonce (No. Full List: The World's Highest-Paid CelebritiesIn addition to the Sean John deal and his usual eight-figure Ciroc paycheck, Diddy collected a significant chunk of cash from his Bad Boy Family Reunion tour.

Source: Forbes June 12, 2017 12:45 UTC