Which brings us to the million-dollar billion-dollar question: If we're to believe White's claim, why would he and the Fertitta brothers turn down almost $1 billion more to go with WME-IMG? “I was never in this for the money, ever,” White said on The Exchange, an original series on UFC Fight Pass (subscription only). Note: Video does not contain transcribed quotesLet’s not forget that the Fertittas retained a passive minority interest in the UFC. White, who stayed on as acting president, is entitled to 9% of future net profits, according to ESPN's Darren Rovell. The UFC’s television and pay-per-view partnerships — the promotion's top two revenue streams, per investor docs — are both set expire in 2018.

Source: Forbes April 26, 2017 20:55 UTC