Why Crate and Barrel’s CEO Isn’t Worried About Amazon - News Summed Up

Why Crate and Barrel’s CEO Isn’t Worried About Amazon


The retail industry is undergoing another major shift -- to e-commerce. How did we get here? Photo: Associated PressThree years ago, Crate and Barrel had little social-media presence and relied primarily on still photography to showcase its furniture. Now the retailer has more than one million Instagram followers and produces more digital content than photographs, publishing YouTube videos weekly. Chief Executive Neela Montgomery, 43, has been working...


Source: Wall Street Journal March 20, 2018 12:00 UTC



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