After years of practicing corporate social responsibility, I'm still surprised how often companies mix up their priorities. Practicing CSR isn’t about being seen on big sustainability lists — it’s about creating strategies that produce measurable results and lasting impacts. Sticking to a business's areas of strength allows it to drive meaningful, enduring change — exactly the type of effect that lands companies on CSR lists anyway. Making the List the Right WayDespite a recent CPA Journal study questioning the validity of CSR lists, they’re far from evil. CSR work creates genuine connections with customers and communities, and it helps companies build natural reputations based on real contributions.

Source: Forbes October 30, 2017 10:52 UTC