In fact, over 80 percent of S&P 500 companies publicly share their brand-driven impact via CSR reports, a 400 percent increase since 2011. A powerful example of such collaboration is Procter and Gamble and its Head & Shoulders Beach Plastic Bottle project, announced at the 2017 World Economic Forum. The Head & Shoulders Beach Plastic Bottle is the first recyclable shampoo bottle in the world to be constructed with recycled beach plastics. Moreover, P&G plans to produce over half a billion shampoo bottles of its flagship brands, Head & Shoulders, Pantene and Aussie, with up to 25% post-consumer recycled plastic by the end of 2018 in Europe. As Head & Shoulders’ Global VP, Lisa Jennings reflected, this innovation “shines a light on scalable solutions to diverting waste from landfill and beaches.

Source: Forbes December 09, 2017 19:07 UTC