Here are three exceptions: Berkshire Hathaway CEO Warren Buffett, Amazon CEO Jeff Bezos, and Brookfield Asset Management CEO Bruce Flatt. They show how the way we imagine failure, or the prospect of failure, can become a strategic advantage. It underpins the trust that Buffett strives to maintain with his investor-partners and insurance policyholders – in robust and also sinking markets. Anadolu Agency via Getty ImagesIn 2018, Amazon CEO Jeff Bezos did something unique in his shareholder letter: he advised readers to expect business failures at Amazon. Photographer: David Paul Morris/Bloomberg © 2017 Bloomberg Finance LPOur third CEO is Brookfield Asset Management’s Bruce Flatt.

Source: Forbes February 04, 2020 15:56 UTC