The Waitrose Food and Drink Report 2017 says consumers treat supermarkets like walk-in fridges. The grocer says: “Just a few years ago, an average Waitrose would open with around 200 big trolleys and 150 shallow ‘daily shopper’ trolleys lined up outside. Sales of vegetarian prepared meals are up by 11% while other additions include celeriac “rice” and beetroot spaghetti. “This is not about gluttony, rather it is about adapting our eating schedules to our busy lives,” the researchers said. The Waitrose report, however, also says there are still foods where fussy British shoppers refuse to compromise, notably meat, chocolate, coffee and cheese – and toilet roll.

Source: The Guardian November 01, 2017 06:01 UTC