Speaking to Fox News, Gates talked about his switch. The appointment of Sataya Nadella as CEO allowed the Redmond-based company to move on from trying to sell a rival mobile operating system to iOS and Android. Instead Microsoft switched to trying to rule the next step up from the OS. While it might not have the usefulness of a ‘home’ operating system on mobile, the use of Windows 10 on the desktop gives the Microsoft Cloud approach the sort of viability that a company starting from scratch would struggle to achieve. The use of an iPhone or Android device does effectively mean signing up to Apple’s or Google’s cloud, but those choosing to use Microsoft’s cloud are making an active choice, rather than being dragged along by their smartphone.

Source: Forbes October 01, 2017 21:22 UTC