From the intense THX 'Deep Note' sound to the iconic, 'You’ve Got Mail,' by AOL and the Windows 95 Startup sound (created by Brian Eno), the sonic signature is here to stay. Marzano says that Philips is also exploring how generative sounds can be created using the Philips Sonic Identity. "I believe technology will allow us to become more personal and contextually sensitive in the way the Philips Sound manifests itself," said Marzano. "This signature acts like an instrument with which we can compose all sounds for the Philips brand," said Marzano. Rajamannar said they want people leaving the POS and humming the Mastercard melody.

Source: Forbes May 08, 2019 19:52 UTC