While Apple could face some challenges in the space, considering its recent narrative of protecting user privacy and its mixed track record of delivering compelling ad products, the company also has a couple of advantages in the fast growing market. TrefisA Network For Ads Within AppsApple has dabbled in the digital ad business in the past, with mixed results. The Privacy ConundrumApple could have a couple of factors working in its favor if it decides to focus on the ad market. However, data and privacy could be an issue, as delivering well-targeted ads requires rich consumer data sets. While Apple has access to a wealth of user information, ranging from basic demographics to location data, deploying it for its advertising purposes could prove tricky.

Source: Forbes June 05, 2018 17:37 UTC