The last three years have been difficult for Apple‘s iPad franchise, on account of a shrinking tablet market and cannibalization from larger screen iPhones. The company also introduced compelling software enhancements for the iPad with its latest iOS 11 software. The State Of The Tablet MarketThe tablet market has declined for the last 10 consecutive quarters. 5th Gen iPad Caters To The Lower End of The MarketApple is also getting more serious about the low end of the tablet market. With the new iPad, Apple might be better equipped to cater to lower-end customers and first-time tablet buyers, with the product serving as a steppingstone of sorts into the larger Apple ecosystem.

Source: Forbes June 12, 2017 18:33 UTC