(Richard Drew/Associated Press)Conversely, the toy makers also are licensing their popular in-house toys to film studios and other entertainment platforms to bolster sales and otherwise generate more revenue. dolls, takes a different route, preferring to create its own toys while eschewing making toys based on movies and other outside IPs. All of the toy makers’ various strategies are playing out in the face of two overarching trends. In the case of “Frozen 2,” that will benefit not only Hasbro, but also other toy makers such as Lego and Jakks Pacific Inc. in Santa Monica that also are licensees. Lego also heavily relies on its outside IP, with toys based on Disney characters, Harry Potter, Batman, Spider-Man and others.

Source: Los Angeles Times November 29, 2019 12:00 UTC