In the meantime, 365 by Whole Foods store openings have trickled, including the two most recent ones in Atlanta late in 2018. What location made sense for a Whole Foods versus a 365 store? Why should a 365 shopper pay less than a Whole Foods shopper? The performance of the 365 stores were rumored to be mixed, including an early closure in Seattle. The move to lower prices and democratize Whole Foods (lower prices to reach a broader customer) somewhat negates the need for a separate format.

Source: Forbes February 28, 2019 18:00 UTC