Swati Bhargava, co-founder of CashKaro and EarnKaro, is recognized today as one of India’s top entrepreneurs in the affiliate marketing industry. In the financial year 2024-25, CashKaro recorded a GMV (Gross Merchandise Value) of over Rs 4,000 crore and returned more than Rs 1,000 crore as cashback to its customers. How the Cashback Model WorksWhen a customer purchases CashKaro, brands pay a commission to the platform. A portion of this commission is returned to the customer as cashback, while the rest forms the company’s revenue. Swati also highlights the “double dipping” technique, where users can combine bank offers, wallet discounts, and CashKaro cashback for maximum savings.

Source: News 24 March 03, 2026 08:30 UTC