Louise Delage was a 25-year-old Parisian social media star, who – judging from her public Instagram profile, just about the only trace of her online – liked spending time with friends, eating at restaurants and being outdoors. Instagram has 500 million monthly active users (80% outside the US) and many – it’s tempting to say most – are either stylish, social, savvy young women like Delage, or brands marketing to them. In every one of her 150 posts, Delage – rather, the model posing as Delage – had been pictured with alcohol. The final post to Delage’s Instagram, the big reveal, has had more than 160,000 views and generated more than 1,000 comments. But Xiberras told AdFreak it was disappointing that more of Delage’s followers had not picked up on her “serious alcohol problem”.

Source: The Guardian October 06, 2016 06:34 UTC