They’re Gen Z. “One standout this Black Friday was the high turnout of Gen Z in stores,” said Kristen Classi-Zummo, apparel industry analyst with market research firm NPD. They came early, they came with friends, and they came to shop.”She said the prevalence of younger shoppers on Black Friday and over the Thanksgiving holiday shopping weekend surprised her. Mall operator PREIT, which owns 18 shopping centers primarily on the East Coast, confirmed that Gen Z consumers were out in force. “For Gen Z, it wasn’t just about shopping.

Source: CNN December 04, 2022 16:53 UTC