In Headlines from the Heartland, he recounted that the Congress had backed the Bhaskar group in entering Rajasthan to take on the Patrika group, which had affiliation with the BJP when Bhairon Singh Shekhawat was CM. The biography said the Bhaskar group also found a “discreet” supporter in business tycoon SK Golcha, who once had an association with Patrika. The Bhaskar group decided to fill the gaps. According to Agarwal, “this strategy gave them a print order of 1,72,000 on the day they launched.”Dainik Bhaskar beat Rajasthan Patrika on Day 1. Until then, Rajasthan Patrika, with a circulation of about 1.4 lakh, had no close rival.

Source: New York Times December 26, 2023 15:09 UTC