A hotel reservation site has coined a new travel term which it is hoping will replace the ‘bleisure’ trend: ‘workventurer’. While ‘bleisure’ emerged as a buzzword a few years ago to denote the rising trend of mixing business with leisure travel, Hotwire.com has coined the term ‘workventurer’ to describe business travellers who are tech-savvy, spontaneous and seek out rich travel experiences. According to Hotwire, ‘workventurers’ are more likely to have planned a spontaneous weekend trip in the past year, traveled with friends of family, taken a road trip and splurged on a fancy meal. They prefer craft beer over domestic and compared to others, are more likely to follow healthier diets. “Business and personal travel don’t have to be so segmented,” said Hotwire president Henrik Kjellberg.

Source: Hindustan Times October 23, 2016 11:48 UTC