A New Zealand chocolate company has come under fire for its new 'woke' packaging designed to honour Maori native language week. Whittakers released its new packaging on Tuesday featuring a label which translates Creamy Milk to Miraka Kirimi - the equivalent term in Te Reo Māori, the official Māori language. The new packaging received massive backlash after right-wing commentator Cam Slater tweeted a picture of the chocolate bar alongside the caption: 'Go woke, go broke..see ya Whittakers'. New Zealand chocolate company Whittakers released a new label (above) for their popular Creamy Milk chocolate block written entirely in Te Reo for Māori language weekSome critics accused the chocolate company of going too far to appease 'woke' customers while others compared it to 'forced mandated injections'. They are not threatened when they see or hear Te Reo; they see Te Reo as absolutely normal.'

Source: Stuff August 18, 2022 03:25 UTC