Whittaker’s has launched its new brand positioning and creative platform, via Bastion Shine, that celebrates ‘Chocolate Lovers’. “New Zealanders have long loved Whittaker’s chocolate, and many have experienced the distinctive approach we take in crafting chocolate, but we don’t take this for granted,” says Soraya Cottin, Whittaker’s Chief Marketing Officer. “We’re constantly innovating to see how we can keep Chocolate Lovers coming back to us and to encourage new Chocolate Lovers to experience our product, because when they do, they love it.”“There’s people who like chocolate, and then there’s people who love it. And Whittaker’s is a brand for real Chocolate Lovers, including those who don’t know it yet,” adds Ryan Jordan, Bastion Shine, Head of Strategy. “It’s a privilege to be able to build on such an iconic and loved New Zealand brand,” says Rich Maddocks, Chief Creative Officer, Bastion Shine.

Source: Stuff May 07, 2024 10:20 UTC