White Stuff has said this financial year “is off to a good start” as it delivered an increase in sales and profits, attributed to its full-price strategy and a focus on customer favourites. For the year ending 27 April 2024, the clothing retailer saw total sales for the period rise by 2.4% to £155m, up from £151.4m the previous year. The business posted a 6.8% increase in full-price sales, which it said was driven by reduced promotional activity and a focus on popular product lines, which made up 50% of all full-price sales. EBITDA also saw a notable rise, growing by 23% to £8.6m compared to £7m in 2023. The brand extended its partnership with M&S and now operates in 20 locations, which contributed to a 19% rise in third-party sales.

Source: Stuff July 31, 2024 09:49 UTC