White Stuff is launching stores across the US this summer, as it ramps up its international expansion plans through its growing wholesale business. Starting this month, customers in seven states will be able to shop from a specially curated collection of women’s clothing from the retailer. White Stuff said its wholesale business had allowed it to extend its reach to a wider customer base, partnering with local independent retailers that pre-order stock direct from the company to sell via their own stores and channels. Its wholesale business currently represents around 8% of its overall sales, with 410 existing partnerships across the UK, Ireland, France, Germany, the Netherlands, Czech Republic, Greece, Canada and New Zealand. White Stuff CEO Jo Jenkins said: “The US is a big market with a meaningful opportunity for a distinctive British brand like ours, and we’re confident that our thoughtfully created designs in quality fabrics will resonate with US customers across the pond.

Source: Stuff June 10, 2024 10:16 UTC