In case you missed it, over the past couple of years dozens of deep dives and think-pieces have explored the unlikely rise of White Claw in the United States. White Claw has a competitive edge, though, given its name-recognition—a result of its astonishing success in the American market. Launched in 2016, White Claw sales have grown at a brisk pace almost from the get-go and, in 2019, its sales quadrupled over the previous year, reportedly even outselling Budweiser last July. Two months later, as demand outpaced supply and people reported shortages, it looked like the worst might happen—America might run out of White Claw. But, you, know, keeping it real is the new living-our-best-life on social media and White Claw, the anti-cocktail cocktail fits right in with that ethos.

Source: thestar February 28, 2020 17:00 UTC