As India’s spirits market grew at an annual pace of 2% from 2011 to 2016, a large part of the volume growth came from whisky, the data shows. The spirits market consists of eight categories: brandy, gin and genever, liqueurs, rum, speciality spirits, tequila and mezcal, vodka and whisky. In the five-year period under review, the market for whisky grew 30.7% in value to Rs1.24 trillion while the market for rum contracted by 9% to Rs19,135 crore. Ltd, maker of the whisky brands Royal Stag and Blender’s Pride, saw its market share rise from 5.3% to 7.1% of the total alcohol market by volume between 2013 and 2016. Currently, the two Mexican liquors make up only 0.1% of the total spirits market, as per GlobalData.

Source: Mint August 25, 2017 18:00 UTC