If you had read CEO Mark Zuckerberg’s letter in Facebook’s 2012 IPO Proxy, you could have anticipated him facing outraged legislators at a future date. I read Facebook’s IPO letter back in 2012 when I wrote Investing Between the Lines and used my candor analytics system to uncover the company’s potential. Not only did the letter reveal Facebook’s goals and mission, it also exposed two problems that confront the company today:Problem No. 1: Revenue confusionThe letter began with a statement about Facebook’s social and commercial purposes: “Facebook was not originally created to be a company. And while Facebook’s users acknowledge its importance today as a social platform, some are increasingly ambivalent about the company’s purpose.

Source: Forbes April 28, 2018 13:52 UTC