John is the account person’s account person — a business-led client partner with a heart for creative. He’s a wise and candid voice for why account people might want stay as account people. "As an agency partner, you have an opportunity to do that.”Note: John doesn’t like the term account management. This exercise revealed to me, at least through my reporting, that the differences between creative and account management career paths are significant. Account executives who still are account executives really like the problem-solving and their role in the business.

Source: Forbes January 22, 2019 14:37 UTC