If you attract a venture capitalist, you’re in the enviable minority whose diligence and creativity have shone through enough to pique the interest of a seasoned investor. The aggressive investorThe second situation occurs when you are faced with a choice between a strategic investor and a financial investor. The crucial difference here is that while the financial investor is motivated by a future increase in your company’s value, the strategic investor may have an agenda different from yours. Accepting an equity investor is like accepting a spouse, with their unique ways of operating and their right to a say in the day-to-day running of the company. How the investor deals with you in the initial stages offers a glimpse into the kind of partner you would be welcoming into your company.

Source: Standard Digital June 12, 2017 07:52 UTC