To overcome competition, enhance customer base, appeal to an ever-changing demographic and thrive in a topsy-turvy ecosystem, startups are overhauling their business models and re-branding themselves. “It is more so for startups as they are learning a lot of new things. “It is important for startups to critically observe their moving points and understand the opportunity in the market. “Our focus is towards helping brands grow their business and to get new customers for brands online,” says Shah. The company is also aiming to grow its user base from 7.5 million monthly visits to 75 million monthly visits in three years’ time.

Source: dna February 04, 2018 23:48 UTC