No longer did Vancouver band Salvador Dream have to make a slickly produced music video for people to hear their "alternative sound." Instead, as CBC reporter Anna Ceraldi explained in a news report on Nov. 22, 1994, the major-label band had posted their songs on the internet — and that meant about 1,500 "internet subscribers" had listened to their music. On the internet, Salvador Dream had an "electronic press kit" complete with bios, song samples in .mpg format, "and even a touring schedule." (File-sharing would go on to tip the music industry into turmoil, but not as badly as the record industry suggested it had, according to researchers at the London School of Economics in 2013.) For Salvador Dream's Russ Klyne, putting the band's music on the internet could only be a good thing.

Source: CBC News November 22, 2020 13:30 UTC