This shift is increasingly evident during the 2026 Tet season, as brands turn to livestream and short-form video on digital platforms to stimulate demand and forge deeper customer connections. Data from Shopee’s “Tet 2026 Consumer Snapshot” report show that content on Shopee Live and Shopee Video attracted nearly 16 billion views. Livestream and short videos are now treated as core pillars in Tet sales strategies. Increasing frequency and optimizing livestream combined with short video content have doubled sales from this channel, making it a strategic focus for 2026. Alongside improving consumer experience, Shopee continues to expand seller support programs, from livestream training and video production guidance to product visibility optimization.

Source: VietNamNet News February 12, 2026 10:08 UTC