Every few weeks, the headlines repeat themselves: “Global hotel brand to open 50–100 hotels in the next three years.” The language is triumphant, expansive, almost industrial in scale. But here is the part rarely examined- in most cases, these chains are not building anything at all. The modern hotel business has perfected a model of growth without ownership. All about ETHospitalityWorld industry right on your smartphone! Download the ETHospitalityWorld App and get the Realtime updates and Save your favourite articles.

Source: Economic Times February 10, 2026 07:33 UTC