The ubiquitous haldi doodh, for generations consumed as a household remedy for cough and cold, may soon become the hipster’s drink of choice in India. In fact, at retail chains like Foodhall and Godrej Nature’s Basket, foreign ingredients like bird’s eye chilli, kale, quinoa and arugula are more easy to find than speciality local ingredients. One of the ways he keeps abreast of global trends is by interacting with global farmers and chefs and even social media sites like Instagram to gauge their popularity. To be sure, given social media and the increased frequency of global chefs visiting India, food trends are now travelling faster. Soon, even the ubiquitous haldi doodh, for generations consumed as a household remedy for cough and cold, may become the hipster’s drink of choice in India.

Source: Mint November 30, 2017 20:37 UTC