But with a new client comes a new working relationship, a new team and new expectations to meet. Having worked on both the brand and agency sides, I am well aware of the unique considerations that come with navigating brand/agency relationships. It’s just as important for an agency to evaluate a new brand client as it is for the brand selecting an agency. Do you personally like the agency team? Making sure both teams are on the same page before the campaign is carried out will ensure there are no surprises or missed expectations down the road.

Source: Forbes April 25, 2018 11:26 UTC