Some years ago, Rajeev and I were together at an agency and we got a request to perform at an ad industry event. Music always helped me, whether it was by raising the standard of music in my work, or by helping me get in touch with a sublime, spiritual side to myself. The name also matched the kind of music we were playing; classic rock, blues etc, which was also ‘wanted yesterday’. What was common with both music and advertising was the need to express yourself and connect to an audience at the deepest level. SUBHASH: The ad industry can certainly be hectic!

Source: Mid-Day June 12, 2016 07:00 UTC