complaint cited another email from a Sunday Riley employee offering tips: “If you notice someone saying things like I didn’t like ‘x’ about it, write a review that says the opposite. Two public relation firms that previously worked with Sunday Riley said they no longer represented the firm. Sephora has a new system for verifying the source of reviews and added badges to highlight reviews tied to purchases, the company said. The response from Sephora and the proposed settlement with the F.T.C., which did not include a financial penalty, surprised some in the industry. Mr. Chopra said in a statement that it was “unlikely to deter other would-be wrongdoers” and that the agency should impose financial penalties for the growing problem of fake review fraud.

Source: New York Times November 28, 2019 09:56 UTC