When Despacito goes Carnatic - News Summed Up

When Despacito goes Carnatic


Ohh Dilpreeto: Parody video of Despacito by Old Delhi Films; 12 lakh-plus views Despacito: Carnatic cover by Mahesh Raghvan; 15 lakh-plus views Shape of You by Ed Sheeran: Carnatic cover by IndianRaga; 14 lakh-plus views Cheap Thrills by Sia: Carnatic cover by IndianRaga; 4 lakh-plus viewsEarlier this summer, Luis Fonsi and Daddy Yankee's Spanish song Despacito became the most streamed song in history — 4.6 billion times since it was uploaded in January. "Everyone is watching cover videos," says Sriram Emani, founder of IndianRaga.Last year, Emani took Sia's wildly successful Cheap Thrills and set it to a Carnatic music raga. "Our remix videos and Carnatic covers are just 5% or less of our entire work but end up being talked about the most. He has produced Indian classical covers of Despacito, Adele's Hello, All of Me by John Legend and the theme music of Game of Thrones and Sherlock. "My goal is to present Indian classical music in new and exciting ways.


Source: Times of India August 26, 2017 19:30 UTC



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