When controversy arises, brands must embrace this controversy and encourage conversation. This is why maintaining a dialogue between brands and consumers is so important, and why brands, especially those like Gucci with a big, influential voice, can lead powerful cultural conversations. When Jones made their protest, Gucci could have gotten defensive and lashed out—instead, it stood in support of Jones’ decision as an act of free speech. At my digital PR agency, we help brands navigate these socio-political climates and controversies often. What does your brand stand for?

Source: Forbes October 08, 2019 15:45 UTC