WhatsApp is going beyond messaging and phone calls with a new channels feature. Channels are a one-way broadcast tool that’ll allow admins to share information with an audience through texts, photos, and videos. According to WhatsApp, users have asked them to build the feature for years. Back in November, Zuckerberg told his employees that business messaging in WhatsApp and Messenger could be a major pillar of the company’s business in the coming years. If you’re among the many users WhatsApp says has been asking for a channels feature, the roll out is first happening in Colombia and Singapore.

Source: The Nation June 08, 2023 20:45 UTC