For the fourth year in a row, the Super Bowl - and specially targeted commercials - will also be telecast on a Spanish-language network. Fox Deportes cable network will carry the Super Bowl again just as it did in 2014, but this year, ad sales for the event are handled differently. But now the Fox sales group has taken over the role. “About 85% of the ads you’ll see on our air are the same advertisers you’ll see on the English side. In most cases, they’ll be the exact same spots that you see in English and you’ll see those same English spots on our air,” states Sánchez.

Source: Forbes February 04, 2017 22:57 UTC