As a result, companies shouldn’t be viewing branding spend in a vacuum; instead, they should see it as an investment vital to making a brand successful. You can’t view branding spend in a vacuum; it’s meant to multiply and expand existing customer acquisition strategies and marketing campaigns. It’s all well and good to say that branding and brand awareness are valuable, but how valuable are they really? What’s the ROI of brand awareness? It’s hard to calculate the ROI of brand awareness, but for valuable companies such as Google, Apple, Tesla and relative newcomer Slack, branding has come to play an important role in how these companies are valued.

Source: Forbes December 21, 2017 13:52 UTC