A Mobile-First RegionIt’s important to note that ‘mobile-first’ has been the dominant narrative when it comes to digital advertising in the MENA region, and this is not looking to be replaced anytime soon. This makes social media a critical arena for advertisers to engage with their audience, and moreover, understanding user behaviour patterns on social media in MENA also remains crucial. The youth in MENA, with their fingers on the pulse of the latest tech, are leading the charge in gaming. In fact, the entire narrative of gaming in the MENA region is significantly shaped by its demographics. Particularly noteworthy is the UAE, where gamers' spending per capita ranks among the highest globally, and Saudi Arabia, which recorded the largest video game consumption in the MENA region last year.

Source: The North Africa Journal December 13, 2023 05:04 UTC