SM Entertainment’s announcement of its new girl group Aespa this week has left K-Pop fans intrigued, confused and concerned. The company’s launch of its first all-female act since 2014 is making news for including real and virtual members. Each of them is expected to have an AI avatar that will also be part of the group. Lee Soo-man called Aespa an SMCU project “which will herald the beginning of the future of entertainment”. With aespa, SM plans to introduce a new entertainment experience.

Source: Huffington Post October 30, 2020 13:26 UTC