But that isn’t to say basketball isn’t popular. According to NBA commissioner Adam Silver, Australia has the most number of subscribers of NBA League Pass outside the US. More than the NBA, the domestic National Basketball League is doing well in every metric, from sponsorship to league attendance (that is rising) to corporate support. However, it isn’t only the Aussie pro league actively promoting Australian basketball. Their own federation, Basketball Australia, is doing novel promotions.

Source: Philippine Star April 10, 2018 03:33 UTC