(Photo by Joshua Lott/Getty Images)Harvard Business School professor Clayton Christensen has written for years about why companies and industries fail. But in a new book released Tuesday, the veteran innovation guru writes about how companies can succeed -- or grow new products and services. He also shared what he thinks about Apple's innovation mojo, where he agrees with Steve Jobs and talked about how he deals with the criticism he's received. So how is this different from the general idea that companies need to listen to customers’ needs, or do ethnographic research and watch what customers do, even if they can’t articulate it themselves? I think their product is a product that’s meant to be better than the competitors, as opposed to something that is supposed to get the job done.

Source: Washington Post October 05, 2016 14:15 UTC